Digital marketing for retail and fashion stores that brings people into the shop
Reels and films that sell the collection, Google Maps visibility for people searching nearby, and festive and wedding-season campaigns tracked to calls, WhatsApp chats and walk-ins.
What retail and fashion tell us
Footfall comes in waves
Weddings, festivals and sales seasons drive most of the year. Campaigns have to be ready before each wave, not during it.
Photos do not sell fabric
Customers want to see drape, colour and detail. Short videos do that far better than flat product photos.
Hard to link ads to the till
Most sales happen in the store, so it is unclear which posts and ads actually brought people in.
A marketing plan for retail and fashion
6–8 weeks before a season
Shoot the collection
Model-led reels, lookbooks and in-store films, edited for ads, reels and your website.
4 weeks before
Reach nearby shoppers
Google and Meta ads to people near your store, with a clear offer and directions.
During the season
Capture every enquiry
Tracked call and WhatsApp buttons, Google Business Profile posts and fast replies.
Every month
Report what worked
Enquiries by campaign, cost per enquiry and what to change for the next season.
Questions from retail and fashion
Something else? WhatsApp Anil.
Can you shoot in our store?
Yes. We plan shoots around your quieter hours and film the collection, the store and your staff, then edit versions for reels, ads and your website.
How do you measure walk-ins from ads?
We track calls, WhatsApp chats and direction requests from each campaign, and can add simple offer codes or "mention this reel" offers to link ads to in-store sales.
How much does retail marketing cost?
Monthly plans are quoted after your free audit, with GST added for clients based in India; shoots and films are quoted per project. You get a written quote either way.
Get a free audit of your marketing.
A short written audit of your marketing: what’s working, what isn’t and what we’d do first. No charge, no obligation. We reply within one working day by email, WhatsApp or a video call at a time that suits you, wherever you are.
anil@plotme.io
+91 78925 26156 (call or WhatsApp)
Mon–Fri 9 AM – 6 PM, Sat 9 AM – 4 PM, IST (GMT+5:30)
Other industries
Cafes, bakeries and restaurantsSchools and collegesAutomotive and lifestyle